Digital Marketing
The promotion of products or brands via digital media to reach large numbers of consumers. The key objective is
to promote brands through various forms of digital media.
Digital Media includes
Display advertising, Search engine marketing, Social media marketing etc.
Marketing Types
Two types of Marketing
1.
Inbound Marketing
2.
Outbound Marketing
Inbound
Marketing (Interest)
Inbound marketing focuses on creating quality content that
pulls people in to your business and brand. They are already searching for
answers online, researching your industry, checking out your competitors, and
trying to decide if they really need your service or product. So, the goal is
to have content that speaks to all of these scenarios and stages of the buying
process in order to capture these interested prospects where they naturally are
online.
Outbound
Marketing (Interruption)
When we think about traditional marketing methods, we
typically think about outbound marketing… buying radio and TV ads, running
print ads, buying email lists, cold-calling, advertising on billboards, or
sponsoring a booth at a tradeshow. We are pushing our marketing message OUT to
a given audience hoping for a response, a lead, and new business. Of course,
there is still a huge need for outbound marketing and inbound isn’t meant to
replace this form of advertising… but instead is meant to enhance and
supplement it.
